Who we are

Jerri Phillips Co-Founder/CEO

Elizbeth Powers- Secretary

Guy Nason Vice President

Alice Nason - Treasure/ CFO

Jerry Phillips is a talented tattoo artist, successful entrepreneur, and passionate mentor who has turned his pain into purpose. Born into poverty and raised amidst childhood abuse and trauma, Jerry’s early years were marked by hardship and instability. His struggles eventually led him into the prison system, where he hit rock bottom—a moment that became the turning point for his life.

Determined to break the cycle, Jerry chose a different path. Fifteen years ago, he opened his first tattoo shop, pouring his heart, creativity, and relentless work ethic into building a business that exceeded even his own expectations. His shop quickly gained recognition not only for its artistry but as a symbol of transformation and second chances.

Today, Jerry uses his experience to invest in the next generation. He volunteers with the juvenile justice system, mentoring at-risk youth and teaching them the art of tattooing as a pathway to self-expression and economic independence. His story serves as living proof that no matter how far someone has fallen, there is always a way forward.

In 2025, Jerry expanded his impact by opening his first nonprofit women’s shelter, providing safe housing and support for women escaping domestic violence. His commitment to breaking cycles of abuse, addiction, and hopelessness led him to become part of Nason House of Hope, where his lived experience and tactical business expertise help create long-term success for youth seeking a way out of addiction and instability.

Jerry Phillips embodies resilience, leadership, and the belief that with the right support, anyone can rewrite their story.

Elizabeth Power has recently taken on the role of Secretary for Sally’s Safe Place, bringing with her a strong sense of organization, compassion, and dedication to helping others. As a mother of two, Elizabeth understands the importance of creating safe, supportive environments for families and individuals in need.

In her new position, she is responsible for maintaining records, coordinating communication, and supporting the overall operations of the organization. Her attention to detail and commitment to the mission of Sally’s Safe Place make her a valuable addition to the team.

Elizabeth’s experience as a parent gives her a unique perspective and deep empathy for those the organization serves. She is passionate about contributing to a community where everyone feels heard, supported, and protected. Through her work, she aims to help strengthen the impact of Sally’s Safe Place and ensure it continues to be a reliable resource for those who need it most.

Guy Nason was born and raised in Modesto, California, in 1986. His early life was marked by struggles with addiction that began in high school and continued into adulthood, leading to a cycle of incarceration, cross-country instability, and involvement in drug trafficking. After moving to Montana to work in the oil fields, his addiction worsened—until one pivotal moment changed the course of his life forever.

On March 16, 2017, facing a 32-year prison sentence in Bannock County, Idaho, Guy was given a final opportunity through Wood Court, a specialty court program. With deep skepticism but nothing left to lose, he accepted the challenge. Through accountability, structure, and support, Guy not only achieved sobriety but began to rebuild his life with intention and purpose.

During this life-changing period, he met the love of his life, Alice Nason. When they learned they were expecting their first child, they briefly relocated to Montana before settling in Pocatello, Idaho. There, Guy rejoined SME Steel, where he began working as a structural steel fabricator. With five years of hands-on fabrication experience, Guy proved his dedication and skill, earning a leadership position on the shop floor for one year, where he managed the fabrication process and supervised teams of fabricators.

His strong work ethic, determination, and leadership ability led to his promotion as Plant Manager, a role he has now held for five years. In this position, Guy oversees an average of 200+ employees and manages complex, high-profile projects including Resorts World in Las Vegas, SoFi Stadium in Los Angeles, and Micron in Boise. SME Steel specializes in fabricating massive structural steel components for professional stadiums, casinos, office buildings, colleges, and microchip plants.

Guy credits SME Steel with giving him the opportunity to rise above his past and prove to himself and others that he was capable of achieving great things through hard work and perseverance.

Alice Nason is the heart and driving force behind Caring Hearts Assisted Living and the upcoming Nason House of Hope. For Alice, these are far more than facilities—they are homes built on a foundation of love, dignity, compassion, and connection. Her mission is simple yet powerful: to create spaces where people feel seen, valued, and genuinely cared for.

Alice’s journey in caregiving began over eight years ago, fueled by a deep-rooted belief that caring for others is her true calling. Born in California and raised in the close-knit communities of Idaho, she learned the importance of showing up for others, building strong relationships, and fostering a sense of belonging. These values have shaped every aspect of her personal life and leadership approach.

She is a proud mother to six children—four of her own and two nephews whom she was blessed to adopt and raise as her own. Her family is her greatest source of strength and inspiration, reminding her daily of the importance of compassion, resilience, and community.

In May 2020, Alice earned her Administrator License, officially stepping into a leadership role within the assisted living field. About a year and a half ago, she and her husband became the proud owners of Caring Hearts Assisted Living. Their vision extends beyond providing care—they have built a space where every resident is treated with respect, dignity, and love, and where staff operate as an extension of the family.

Alice leads with a servant’s heart and has assembled a dedicated team who share her passion for creating a nurturing, home-like environment. Together, they ensure that Caring Hearts lives up to its name every single day.

Driven by that same passion, Alice and her team are developing Nason House of Hope, a safe, supportive facility for struggling youth. More than just a shelter, Nason House of Hope will provide mentorship, resources, and the tools young people need to heal, grow, and create a brighter future. Alice believes every child deserves to feel valued, capable, and hopeful, and Nason House of Hope will be a place where those beliefs come to life.

Outside of her professional role, Alice enjoys life’s simple pleasures—camping, fishing, concerts, and scenic drives through the mountains with her husband of seven years and their children. These moments of peace and joy fuel her commitment to helping others experience the same sense of belonging and hope.

Whether serving the elderly, mentoring youth, or building community connections, Alice remains steadfast in her mission: to lead with heart, cultivate compassion, and create spaces where people can heal, grow, and thrive.